Ilham Modeling School X Popoluca The Label

Ilham Modeling School (IMS) is one of well-known model agency and modelling school based in Yogyakarta. On 13th January 2018, IMS held its annual event which is called ‘IMS Award IV’. This award presented all the IMS students and collaborates with some local brand designers as well. The event was carrying theme “Wajah Kita” and was held at Atrium Lippo Mall Yogyakarta. Some influential guests are also invited, Dimas dan Diajeng Yogyakarta, Bantul, Kulonprogo, Sleman, Gunung Kidul, Perwakilan Duta Bahasa, Duta Kependudukan, and many more.

The IMS’ graduation night was revived by the fashion show of the local fashion designers. One of the designer who has given this opportunity is Popoluca The Label. It’s been our very first time to join fashion show event and we’re definitely very honored to be the part of the show. All the outfits showed on the stage were chosen and styled by the founder itself, Amelia Felicia. Popoluca’s identity is all about modern, chic and casual style, which represents stylish yet comfortable outfit for daily wear. Ms. Amelia Felicia picked neutral hues as the main highlight for the Popoluca’s show and did some simple clothes layering that surely still wearable here in Indonesia.

Take a look at the pictures, here we picked some favourite looks from the fashion show. Casual style that brought by Popoluca The Label gives the relaxing silhouette yet still looking classy at the same time. All of them were perfectly designed for your daily wear. One of the outfit is Cameron set in Brown, which is mixed with a black, long-sleeved turtleneck as an inner (stylist’s own – red). Cameron set comes with front tie that can be tied and an over-the-knee length pants with slit details on the front, Layered inside with a black, long-sleeved turtle neck which gives you option to look effortlessly stylish and get warm at the same time. This outfit also ‘hijab-friendly’ and suitable for the ones who not confident to wear a sleeveless top.

The second outfit might not be one of a kind mix and match that you’ve ever found. Inside is a dress (Halle Taupe Dress) which actually comes with a belt. But this time, our founder chose to style it differently. The dress worn without the signature belt and layered with a loose top (Kori Coffee Top) that comes in semi-batwing sleeves and drawstring gathered details. The mixing between warm taupe color and coffee goes well together and successfully gives extra attention with the dress’ collar and unique folded at both sleeves dress.

Brown shades will never go wrong. You can combine almost any colors with brown and that’s why nowadays brown is called “the new black”. The brown shades also never out-of-date and suitable to be worn by everyone with any skin tones. This outfit features ‘Soil Gathered-sleeved Top’ that comes with a v-collar to elongate the neckline, long loose sleeves that give relaxed silhouette with adjustable drawstring at both sides. Tighten the string to have 'balloon'-like sleeves. Again, layered it with a black longs-sleeved turtle neck underneath. This ‘turtle-neck layering’ look was inspired by the most trending fashion which has worn by most of the famous fashion bloggers and celebrities all over the world. Who said that we can’t wear the turtleneck too? In our founder’s point of view, having a turtle neck whether it’s a long-sleeved or short-sleeved, both of them are must-have for this rainy season. In this case, turtle-neck must be not too thick so that you still comfortable to wear it especially in Indonesia. This look shows off the inner’s sleeves that the model’s wearing underneath and a belt (stylist’s own) added to give extra shape. All were perfectly matched with a checkered-pattern trousers (Longitude Ivory Trousers) from our best-selling collection ‘Rush Hour’. The trousers feature a high-waisted, checkered pattern with front pockets and folded at the bottom.

Courtesy : Ilham Modelling School

Written by : Popoluca Team.

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