Popoluca was established in 2012 in Yogyakarta. At that time, we were selling only accessories e.g. dreamcatchers and bracelets. In the early 2015, we were starting to grow Popoluca as a company and expanding the products we sell. We started to sell self-handpicked clothes from various suppliers. As the time goes, our founder thought to develop Popoluca becomes bigger and decided to create a collection which is designed and produced by our own company. On 10 October 2017, through a long and rough process, we successfully re-launched Popoluca becoming Popoluca The Label. Popoluca The Label is an collection of assorted clothing self-designed by Popoluca. This collection is designed by our designer team and it’s in-house made, carefully hand-crafted by our tailors. The collection itself represents our identity: casual chic style with neutral shades. Our vision is expanding our clothing company throughout Indonesia and worldwide, providing not only woman but also man and kids’ clothes. It simply coordinates with our tagline “Fashion for Everyone”. Whereas our mission is providing a modern wear and wide range fashion with casual chic style for every woman with reasonable prices.